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How We Price Your Home to Sell

Selling your home can be a challenging process. In fact, just making the decision to sell can sometimes be quite hard. However, once you do make that decision, you’ll want the help of a real estate agent in order to properly price your home. We can’t stress enough how important it is to find the right value of your property.

Over pricing it will scare homebuyers away. Sure, you can gradually lower the price when it’s not selling, but the damage is usually done by then – the longer a property stays on the market, the more wary homebuyers will be of it. Underpricing is just as big of an issue as well. If you underprice your home, you could end up losing a lot of money! So what exactly determines the proper price of your home? The following are some of the things we take into account when evaluating your home’s value:

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Your Home’s Features

We will go through your property in order to take into account the features of your home. This means noting how many bedrooms and bathrooms your home consists of, what kind of appliances and equipment your home has, the overall design of your home, the structural integrity of the home, and your property’s curb appeal (which takes into account the aesthetic of your property’s exterior, such as the landscape, the home’s exterior itself and more).

Your Neighborhood

You might have a gorgeous 7-bedroom home that boasts the highest end appliances and technology, but if your home is located in the middle of a trailer park known for its incredibly high crime rate, then the value is going to plummet. This is an exaggeration, of course, but the neighborhood your property is located in has a huge effect on its value.

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Your Home’s Location

Similar to the neighborhood, the location of your home is also quite important. You may live in a beautiful neighborhood known for its safety and you may have a gorgeous house, but if your home is located next to a plot of land where a freeway is going to be built in the next couple of years, it’s going to hurt your home’s value. On the flip side, the location can also help your home’s value. For example, if your home is located in a quiet area, but is within a short distance of a great school, it will add value.

Comparative Marketing Analysis

This is one of the biggest reasons why you should work with a real estate agent. We have in-depth knowledge about the current local housing market as well as predicted housing market trends in the area. This means that we can compare your home to other similar homes that have recently sold in your area. This gives us an idea of what a realistic price will be for your home. Not to mention that our resources will allow us to market to the types of buyers that are currently looking for real estate in your area – whether they are local buyers, non-local buyers, families, or investors.

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Nick Ratliff

Former electrical engineer & MBA Graduate turned Realtor in 2004

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