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Paint Colors that Help Sell Your Home

Selling a home can be a chore, but it should not be a mystery. If you’re considering placing your home on the market, there are several things you can do to increase your chances of a quick sale at a price that makes you happy. Most of them are basic common sense, including your home’s appearance.

These days, most home-seekers are going to browse available homes online before ever venturing out to see a property in person. One thing you can do to promote your property is to insist that your Realtor posts professional photographs with the MLS listing online.

Part of your job prior to the photo shoot, then, is to ensure that the home’s “make up” is deftly applied to highlight its best features, yet subtle enough to suggest its natural beauty. First impressions are vital, beginning with the street view and the front door, which is why we’re talking about your home’s paint scheme.

Lexington Home Paint
by Conrad Romano Architects

The Color of Your Home’s Exterior

When it comes to appearance, nothing speaks bolder than your home’s paint color. Choosing the right color can not only help sell your home. It can drive up value. But the harder question to answer is which color is best. Every home and every part of the country is different. In the southwest, you might find more “spicy” colors to the homes while in the tropical areas, you’ll find more blue.

To find your home’s color, we suggest looking around your neighborhood. Examine what other homes are doing and what works best. Our famous horse farms traditionally have bold, rustic colors that define them individually — the most classic being “barn” red. But a color that sharp may not work as a major scheme (it would probably be better on the door).

To sell your home’s exterior, try using inviting “Earth” tones. It’s not a lime green or a dark purple. It’s a simple hue that is pleasing to the eye. Keep away from taste-specific colors as these could turn away a majority of home buyers. Instead, opt for soft greens or cream-colored whites.

Lexington KY Living Room
by Mary Prince

The Color of Your Home’s Interior

Furniture, art and accessories will provide the punch. The background should be just that — background. What colors? Clear, fresh, light hues usually are best, which create bright rooms and a generally upbeat atmosphere. White is considered too stark and too bright. Even for woodwork and trim. An ivory or parchment tone would be preferable.

Draw choices from nature, and bow to your preferences: Pale, buttery yellows and creams are always appropriate. Depending on the light and the room orientation, a slight warm or cool tint is wonderful. Think palest peach or early morning sky or the green tint of thick glass. The tone of a grey-white cloud after a summer storm is beautiful.

Some spaces, notably a dining room or master bedroom used primarily in the evening with electric lighting could even take a deeper hue. They should not, however, be dark and gloomy in the daytime, nor should the contrast be so great that there is no feeling of continuity with the rest of the house. In an office or a library, even a rich green or burgundy wall, particularly if there’s a bookcase to fill with colorful bound books, might be stunning.

Learn More

If you’d like to learn more about selling your home and want some honest opinions on improving your home’s color, contact us. We’d be happy to assist in any way.


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Nick Ratliff

Former electrical engineer & MBA Graduate turned Realtor in 2004

One Response to “Paint Colors that Help Sell Your Home”

  • […] Make your home as appealing as possible both inside and out. Enhance the entryway of the home in order to grab their attention right from the start. Some things you may want to do is add decorative art or lighting fixtures to the foyer, replace the old front door with a new brightly painted modernized door, or add flowering plants to the outside of the home. [Read Which Paint Colors Help Sell Your Home] […]

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